The Impact of Good News On Consumer Buying Habits: Not all Fish Oil Supplements are Created Equally
Thursday, August 7th, 2008The recent publication in the Journal of American College of Cardiology about Marine Omega-3s and Atherosclerosis was widely reported by the media. The consumer response to good news about dietary supplements typically results in increased sales of the supplement or ingredient that is the object of the news. Remember when the first news about lycopene [...]