The recent publication in the Journal of American College of Cardiology about Marine Omega-3s and Atherosclerosis was widely reported by the media.   The consumer response to good news about dietary supplements typically results in increased sales of the supplement or ingredient that is the object of the news.  Remember when the first news about lycopene was published mainstream?  After the news came out that lycopene may help with heart health and prostate cancer, the dietary supplement industry scrambled to showcase lycopene in vitamins and functional foods as fast as they could…and the public bought those products as fast as they hit the shelves.

Now that the first ever multi-ethnic study regarding the correlation between heart disease and intake of omega-3s from fish oil is out, a similar response can be seen across the country.

You may ask, “So what?  What’s the problem!?   We all know that omega-3s from fish oil are good for us…this news emphasizes the heart healthy benefits”

Well, here’s the problem.  The dietary supplement industry is HUGE…really, HUGE!!!  Its literally billions of dollars in the US alone.  When good news comes out regarding the consumption of omega-3s from fish oil, a majority of people see the headlines and go to their grocer, health food store, or big box mart and start buying and consuming fish oil supplements.

But, what are they buying?

Unfortunately, cost is king and many dietary supplements are formulated with a focus on cost, not efficacy and health.  The majority of fish oil supplements sold today contains approximately 30-50% omega-3 PUFAs.  That means that in order to get the average daily recommended dose of omega-3s, on would have to take upwards of 3,333 mg total fish oil.  That amount would provide 1000 mg Omega-3 PUFAs, but also 2,333 mg of non-Omega-3 FAT…fat that represents unwanted calories, the potential for stomach upset, and, as some emerging research shows, may actually negatively impact blood lipids.

That is why we formulated our omega-3 products with the highest concentration Omega-3s available.  At 86% omega-3s, LIPIDEME™ and OMEGANOL™ provide over 1000 mg EPA/DHA/other Omega-3 in each serving.  The remaining fat content is mainly omega-6 and some omega-9, with only minimal other fats.  And, not only do you get less FAT in our products, you also get more value for your money.

At 86% concentration, we supply greater than 1000 mg of omega-3s in each serving.

For more information, please Visit www.omega3math.com where we show you how to read your omega-3 label and do the math.

So, next time you hear some good news about a supplement, take it seriously and read the article, understand the article, and do you homework before you arbitrarily buy.

Wishing you the best health,
PanGenex